big data

6 articles

How Internet ads work

For centuries, advertising was fundamentally unidirectional. A company blasted out advertising and the public — actually, not a very predictable portion of the public — received it. That’s still the

The creepy side of big data

Abuse of big data means your worst paranoia scenarios come true, including, among other things, the endless government surveillance, insurance agencies despotism and employers tyranny. Like it or not, the