Kaspersky appoints 2B, one of Egypt’s leading companies in IT ecommerce and retail business, as its new distribution partner for the full Kaspersky consumer portfolio in Egypt.
Through this agreement, 2B will be able sell Kaspersky’s award-winning products and solutions, designed to ensure comprehensive protection against all cyber threats. These products include Kaspersky Standard, Kaspersky Plus and Kaspersky Premium. The portfolio also includes tools such as the parental control app, Kaspersky Safe Kids, and Kaspersky Password Manager, designed to securely store passwords and sensitive data.
As Egypt advances its ambitious digital transformation, the need for robust cybersecurity grows alongside emerging threats and vulnerabilities. Kaspersky delivers a powerful blend of cutting-edge threat protection, user-friendly solutions, and a globally recognized commitment to excellence. Designed to address the growing dynamic cybersecurity challenges, Kaspersky's products are thoughtfully crafted to safeguard individuals and families across Egypt and beyond, ensuring their safety in an increasingly connected world.
“We are pleased to partner with the renowned and homegrown company, 2B, which has established itself as a trusted provider of IT products and solutions that meets all customers' needs and preferences across Egypt. We aim to empower customers with the expertise and tools to protect their lives online, and this aligns perfectly with our continuous endeavor to expand our consumer distribution network throughout the Middle East.” said Seifallah Jedidi, Head of Consumer Channel, META, at Kaspersky.
Noha Marghany Chief Operating Officer 2B Egypt said, "We are excited to collaborate with Kaspersky to introduce their advanced consumer solutions to Egypt. This partnership represents a pivotal step in equipping individuals and families with world-class cybersecurity tools, safeguarding them in today's digital landscape. By combining Kaspersky's renowned global expertise with our deep local understanding, we strive to deliver comprehensive protection against evolving threats, building trust and confidence among the citizens and residents of Egypt."
About 2B
2B, part of Best Buy Egypt Group, is a leading name in Egypt's IT and electronics sector, offering a wide range of consumer electronics. With a growing product portfolio, 2B caters to the needs of both individual consumers and businesses, making it a key player in the market. Operating 70 stores nationwide, along with a strong e-commerce platform and mobile app, 2B ensures seamless access to its diverse range of products and expert customer service. The company also has a dedicated corporate division, providing customized IT solutions, hardware, software, and networking services to businesses across Egypt.
As a proud partner of Kaspersky, 2B distributes top-tier cybersecurity products, helping both individuals and businesses protect their digital assets.
Learn more at www.2b.com.eg.
