{"id":5534,"date":"2016-08-18T04:52:49","date_gmt":"2016-08-18T08:52:49","guid":{"rendered":"https:\/\/me-en.kaspersky.com\/blog\/?p=5534"},"modified":"2019-11-15T15:24:08","modified_gmt":"2019-11-15T11:24:08","slug":"good-facial-recognition","status":"publish","type":"post","link":"https:\/\/me-en.kaspersky.com\/blog\/good-facial-recognition\/5534\/","title":{"rendered":"Facial recognition gets interesting \u2014 and useful"},"content":{"rendered":"<p>Facial recognition technology is a powerful tool that can be used for good or evil. In this post, we present 10 positive aims fulfilled with the help of this technology.<\/p>\n<h3>1. Catch criminals<\/h3>\n<p>Regardless of how severe their offense, everyone booked into the jail in Hennepin County, Minnesota, must\u00a0<a href=\"http:\/\/kstp.com\/news\/hennepin-county-facial-recognition-software-id-suspects-solves-crimes-technology\/4167777\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">provide their faceprint<\/a>. The facial recognition system, implemented this year, has been used about 80 times \u2014 with 32 hits. A similar system is used in Los Angeles and other counties around the United States.<\/p>\n<h3>2. Understand who is entering the country<\/h3>\n<p>Since 2004, the US Department of State has been amassing a database of portraits, which now includes 75 million photos. By 2018, this data will be used for issuing visas \u2014 to protect the country from terrorists and criminals.<\/p>\n<p>The FBI checks more than 412 million photos for similar purposes. Its database includes images from drivers\u2019 licenses, visa and passport centers, prisons, and other institutions from all over America.<\/p>\n<h3>3. Ferret out digital ID thieves<\/h3>\n<p>Since 2008, the\u00a0<a href=\"http:\/\/www.washingtontimes.com\/news\/2010\/aug\/9\/facial-recognition-technology-identity-thieves\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Department of Motor Vehicles has used face recognition<\/a>\u00a0to find criminals who steal other people\u2019s identities so that they can get driver\u2019s licenses. Using a similar system for two years, Indiana halved this kind of fraud.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">RT <a href=\"https:\/\/twitter.com\/chthierry?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">@chthierry<\/a>: How <a href=\"https:\/\/twitter.com\/hashtag\/BigData?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">#BigData<\/a> helps to catch criminals: <a href=\"https:\/\/t.co\/nIu1L9sd4S\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/t.co\/nIu1L9sd4S<\/a> via <a href=\"https:\/\/twitter.com\/kaspersky?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">@kaspersky<\/a><\/p>\n<p>\u2014 Kaspersky (@kaspersky) <a href=\"https:\/\/twitter.com\/kaspersky\/status\/684487957928132608?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">January 5, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>4. Find lost people<\/h3>\n<p>Have you heard of the\u00a0<a href=\"http:\/\/www.helpingfaceless.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Helping Faceless project<\/a>? Powered by Ericsson, the project\u2019s aim is to bring lost children back to their families and stop child trafficking.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/cdOyKR6BYj4?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" frameborder=\"0\" allowfullscreen=\"true\"><\/iframe><\/span><\/p>\n<p>Here is how it works: Adults use a special app to take several photos of kids begging for money on the street. The photos are automatically uploaded to the project\u2019s servers, where the facial recognition system tries to match them with photos already stored on the server. The data is also shared with validated NGOs who can help these kids.<\/p>\n<h3>5. Wake up a sleepy driver<\/h3>\n<p>Have you ever seen enormous haul trucks, such as the Caterpillar trucks used in mining operations? They\u2019re so big that they can easily flatten a passenger car \u2014 while the driver feels only a small bump. Imagine dozing off at the wheel of such a monster!<\/p>\n<p>These giants work 24\/7, and some drivers work overnight shifts, which increases the risk of fatigue-related accidents. To address the problem,Caterpillar\u00a0<a href=\"http:\/\/www.huffingtonpost.com\/entry\/caterpillar-sleep-fatigue-center_us_577d4c2ce4b0a629c1ab9b58\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">turned to face recognition<\/a>.<\/p>\n<p>A special program measures signs of fatigue, such as driver\u2019s eye closure and head position. If the software registers any bad signs it sounds an alarm in the truck and sends a video clip of the driver to Caterpillar\u2019s 24-hour sleep fatigue center. If necessary, a safety advisor will send a tired driver to take a nap or to visit a doctor to treat sleep disorder. This software will be installed in thousands of vehicles all around the world.<\/p>\n<h3>6. Help prosopagnosiacs<\/h3>\n<p>For humans, facial recognition is not a reflex but an acquired skill. We\u00a0<a href=\"https:\/\/www.kaspersky.com\/blog\/how-facial-recognition-works\/12073\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">learn how to distinguish one person from another in infanthood<\/a>, and not all people take to the task equally well. In fact, there is a cognitive disorder \u2014\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Prosopagnosia\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">prosopagnosia<\/a>\u00a0\u2014 which causes people not to be able to recognize familiar faces (including their own or the faces of close relatives).<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"es\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/Man?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">#Man<\/a> vs. <a href=\"https:\/\/twitter.com\/hashtag\/machine?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">#machine<\/a>: facial recognition \u2013 <a href=\"https:\/\/t.co\/5WDfsSQVRC\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/t.co\/5WDfsSQVRC<\/a> <a href=\"https:\/\/t.co\/2LSme8O9Ym\" target=\"_blank\" rel=\"noopener nofollow\">pic.twitter.com\/2LSme8O9Ym<\/a><\/p>\n<p>\u2014 Kaspersky (@kaspersky) <a href=\"https:\/\/twitter.com\/kaspersky\/status\/748919096952094720?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">July 1, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Progress in facial recognition systems is making it easier to help patients suffering from this disorder. A wearable device (like smart glasses) can use facial recognition to log a diary of everybody a person communicates with and to display the name and a brief history of the acquaintance.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/kviA4w4i-VA?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" frameborder=\"0\" allowfullscreen=\"true\"><\/iframe><\/span><\/p>\n<h3>7. Protect problem gamblers<\/h3>\n<p>In 2011, the\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Ontario_Lottery_and_Gaming_Corporation\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Ontario Lottery and Gaming Corporation<\/a>\u00a0decided to\u00a0<a href=\"http:\/\/www.ottawacommunitynews.com\/news-story\/3797588-raceway-uses-facial-recognition-to-help-problem-gamblers\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">help problem gamblers<\/a>\u00a0who needed help resisting the temptation of Ottawa\u2019s only gambling center, the Rideau Carleton Raceway.<\/p>\n<p>The software compares its video records, taken 24 hours a day at the raceway, with the database of people who asked the province to stop them from gambling. When the system finds a match, it alerts the security team, which then discreetly approaches the gamblers and escorts them off the property.<\/p>\n<h3>8. Stop underage teens from buying cigarettes and alcohol<\/h3>\n<p>In 2007, Japan\u00a0<a href=\"https:\/\/tech.slashdot.org\/story\/07\/11\/13\/2316245\/facial-recognition-vending-machine-debuts\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">tried to use facial recognition technology<\/a>\u00a0to stop minors from buying cigarettes from vending machines. With the help of a built-in camera, machines analyzed a range of features, including number of wrinkles, bone structure, and how the skin sits on the face, to distinguish teens from adults and block underage buyers.<\/p>\n<p>Younger buyers quickly determined they could use photos of adults to bypass the system. A year later, British retail chain Budgens\u00a0<a href=\"http:\/\/news.bbc.co.uk\/2\/hi\/uk\/7397454.stm\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">implemented<\/a>\u00a0a similar system in one of its supermarkets to spot children buying alcohol. Lacking follow-up reports, we have to assume the pilot was unsuccessful.<\/p>\n<p>It\u2019s been 10 years, however, and in 2016 a great number of technological downsides have disappeared. For example, at Mobile World Congress 2016, MasterCard presented a new selfie identification system that cannot be fooled by a common photo \u2014 at least that\u2019s what they say. As the technology continues to advance, face recognition will get new chances to solve such problems. Nonetheless, it is still technology under development, so we cannot yet say how reliable it really is.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/xGMlz-0gvjs?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" frameborder=\"0\" allowfullscreen=\"true\"><\/iframe><\/span><\/p>\n<h3>9. Greet regular customers<\/h3>\n<p>A facial recognition system is a high-maintenance item, requiring software together with a set of quality cameras, servers, and other infrastructure. But from year to year it\u2019s becoming cheaper and cheaper. Marketing specialists promise that we\u2019ll soon see such solutions in caf\u00e9s, hotels, amusement parks, and other public places.<\/p>\n<p>Some hotels have\u00a0<a href=\"http:\/\/www.theregister.co.uk\/2009\/02\/13\/face_ware_hotel_guests\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">already begun investigating<\/a>\u00a0how facial recognition works. For example, two years ago, the Universal Studios Japan hotel (Osaka, Japan) implemented such a system. It notified patrolling security guards that a known shoplifter had entered their complex \u2014 or informed lobby staff that a repeat customer was approaching.<\/p>\n<h3>10. Organize photos<\/h3>\n<p>Finally, the most widespread way to use this technology:\u00a0<a href=\"http:\/\/www.theverge.com\/2016\/6\/16\/11934456\/apple-google-facial-recognition-photos-privacy-faceprint\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Apple<\/a>,\u00a0<a href=\"https:\/\/support.google.com\/photos\/answer\/6128838?co=genie.platform%253dandroid&amp;hl=en\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Google<\/a>, and even\u00a0<a href=\"https:\/\/www.kaspersky.ru\/blog\/how-facial-recognition-works-2\/11877\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>\u00a0use their own face recognition systems to distinguish a portrait from a landscape, find a user in photo, and sort images by categories.<\/p>\n<p>All of the above is just a sampling of the good that facial recognition technology can do. The quicker the progress, the more amazing and interesting our world becomes. The technology can also enable some rather scary scenarios, however. Stay tuned to learn about what happens when facial recognition is used for malevolent purposes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facial recognition technology is a powerful tool that can be used for good or evil. In this post, we present 10 positive aims fulfilled with the help of this technology.<\/p>\n","protected":false},"author":696,"featured_media":5535,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[963,301,849,1144],"class_list":{"0":"post-5534","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-big-data","9":"tag-facial-recognition","10":"tag-future","11":"tag-technologies"},"hreflang":[{"hreflang":"en-ae","url":"https:\/\/me-en.kaspersky.com\/blog\/good-facial-recognition\/5534\/"},{"hreflang":"ar","url":"https:\/\/me.kaspersky.com\/blog\/good-facial-recognition\/3873\/"},{"hreflang":"en-us","url":"https:\/\/usa.kaspersky.com\/blog\/good-facial-recognition\/7538\/"},{"hreflang":"en-gb","url":"https:\/\/www.kaspersky.co.uk\/blog\/good-facial-recognition\/7555\/"},{"hreflang":"es-mx","url":"https:\/\/latam.kaspersky.com\/blog\/good-facial-recognition\/7531\/"},{"hreflang":"es","url":"https:\/\/www.kaspersky.es\/blog\/good-facial-recognition\/8962\/"},{"hreflang":"it","url":"https:\/\/www.kaspersky.it\/blog\/good-facial-recognition\/8790\/"},{"hreflang":"ru","url":"https:\/\/www.kaspersky.ru\/blog\/good-facial-recognition\/12796\/"},{"hreflang":"tr","url":"https:\/\/www.kaspersky.com.tr\/blog\/good-facial-recognition\/2397\/"},{"hreflang":"x-default","url":"https:\/\/www.kaspersky.com\/blog\/good-facial-recognition\/12796\/"},{"hreflang":"pl","url":"https:\/\/plblog.kaspersky.com\/good-facial-recognition\/5290\/"},{"hreflang":"de","url":"https:\/\/www.kaspersky.de\/blog\/good-facial-recognition\/8489\/"},{"hreflang":"ja","url":"https:\/\/blog.kaspersky.co.jp\/good-facial-recognition\/12297\/"},{"hreflang":"ru-kz","url":"https:\/\/blog.kaspersky.kz\/good-facial-recognition\/12796\/"},{"hreflang":"en-au","url":"https:\/\/www.kaspersky.com.au\/blog\/good-facial-recognition\/12796\/"},{"hreflang":"en-za","url":"https:\/\/www.kaspersky.co.za\/blog\/good-facial-recognition\/12796\/"}],"acf":[],"banners":"","maintag":{"url":"https:\/\/me-en.kaspersky.com\/blog\/tag\/big-data\/","name":"big data"},"_links":{"self":[{"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/posts\/5534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/users\/696"}],"replies":[{"embeddable":true,"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/comments?post=5534"}],"version-history":[{"count":1,"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/posts\/5534\/revisions"}],"predecessor-version":[{"id":14858,"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/posts\/5534\/revisions\/14858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/media\/5535"}],"wp:attachment":[{"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/media?parent=5534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/categories?post=5534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/tags?post=5534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}