{"id":5511,"date":"2016-06-27T06:20:46","date_gmt":"2016-06-27T10:20:46","guid":{"rendered":"https:\/\/me-en.kaspersky.com\/blog\/?p=5511"},"modified":"2019-11-15T15:24:09","modified_gmt":"2019-11-15T11:24:09","slug":"fan-club-10-years","status":"publish","type":"post","link":"https:\/\/me-en.kaspersky.com\/blog\/fan-club-10-years\/5511\/","title":{"rendered":"Kaspersky Lab fan club&#8217;s 10th anniversary"},"content":{"rendered":"<p>Airports offer a lot of time for reflection. When you travel for business, you are often alone, so you have lots of time to sit and reflect on the meetings and events you participated in. As I sat recently in Sheremetyevo International Airport, I could not help but reflect on the events of my visit.<\/p>\n<p>I was in Moscow to celebrate the 10th anniversary of Kaspersky Lab\u2019s Fan Club. Yes, you read that right: We have an\u00a0<a href=\"http:\/\/forum.kasperskyclub.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">official fan club<\/a>, and it was celebrating its 10th year of operation. Some other companies also have passionate fans \u2014 think Apple \u2014 but it is not all that common for companies to have an official organization of fans. So why does Kaspersky Lab? And what is the fan club all about?<\/p>\n<p>For starters, our fans do more than just chat on forums. They participate in product beta testing and technical support, bringing their valuable experience to our developers. The most active members also participate in corporate events as well as Fan Club events around the world, where they meet each other in person and conduct and give interviews.<\/p>\n<p>The most recent event celebrated the 10th year of our program and included fan club members along with beta testers, Kaspersky Lab employees, bloggers, and our top-selling distributors. The attendance was truly global, including users from Russia, Kazakhstan, Ukraine, Belarus, Moldova, Lithuania, the United States, and even Brazil.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5513\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/37\/2016\/06\/05103222\/group.jpg\" alt=\"group\" width=\"1279\" height=\"840\"><\/p>\n<p>The celebration lasted for three days \u2014 and this was not a nonstop pizza party (nobody can eat 24 hours a day; it\u2019s impossible and really boring). The event was filled with a lot of unique and unusual activities for both the brain and the body.<\/p>\n<p>The first day was the most eventful. We occupied a coworking space called \u201cthe workstation,\u201d where people could listen to a number of interesting presentations. Eugene Kaspersky, our bionic man Evgeny Chereshnev, and other Kaspersky Lab experts spoke about our secure OS, our latest developments, and many other curious things including hacking and protecting connected cars.<\/p>\n<p>Listening isn\u2019t everybody\u2019s thing, and there were ample opportunities to talk and play. The majority of active fans have known each other online for years, and so meeting and communicating in person was very cool.<\/p>\n<p>We also held quiz-type games non-stop, and the winners were awarded cool prizes. The questions were quite varied. For example, do you know how many people worked in Kaspersky Lab when it was founded (June 26, 1997)? They knew! Here\u2019s another: When someone first saw this game, they simultaneously expressed their admiration and unintentionally said its name \u2014 what was the name of the game?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5514\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/37\/2016\/06\/05103220\/kasper.jpg\" alt=\"kasper\" width=\"1600\" height=\"1067\"><\/p>\n<p>The main event of the day was going through a session of KIPS \u2014 Kaspersky Interactive Protection Simulator \u2014 a tabletop game by Kaspersky Lab.<\/p>\n<p>In KIPS, every team plays as the IT security department of a bank. Every bank has ATMs, online banking, and other services. Your department needs to protect those assets and services from bad guys and keep the money flowing. If you do nothing, cybercriminals quickly figure out how to infect your bank with Trojans, rob your ATMs, and conduct other harmful activity.<\/p>\n<p>This activity was quite tricky: We were tasked with stopping an attack on the network. It was one of the most interesting and adrenaline-inducing tabletop games I\u2019ve ever played. It also showed how everyone needs to be on the same page to work together successfully. Unfortunately, my team was not successful.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5515\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/37\/2016\/06\/05103217\/kips.jpg\" alt=\"kips\" width=\"1600\" height=\"1067\"><\/p>\n<p>The second day was also filled with activities and fascinating impressions. The meeting started with the Moscow 2048 quest, which took place in a huge old plant. A dozen actors, along with cool post-apocalyptic d\u00e9cor, set the mood. The goal was to get out of the game with a visa to Utopia \u2014 as with KIPS, I was not a winner in that regard. I would recommend you try something like this yourself; it\u2019s rather hard to describe and better to experience first-hand.<\/p>\n<p>Then we took part in an excursion\/performance quest called Remote Moscow, which began at a cemetery and finished on the central department store rooftop with laughter and champagne. And at the end of the day, 90 geeks from Geek Picnic lit up our \u201cNetwork\u201d tree with their hearts (well, with their hands too, of course).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5516\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/37\/2016\/06\/05103215\/tree.jpg\" alt=\"tree\" width=\"1600\" height=\"1067\"><\/p>\n<p>The third day had a social action focus. We planted a whole alley of linden trees near Kaspersky Lab headquarters. Each tree got a name \u2014 \u201cUnity\u201d was one, and another tree became \u201c192.168.1.1.\u201d We also buried a time capsule there with wishes for future Kaspersky Lab fans. After that, everybody walked through Kaspersky Lab offices and enjoyed conversations in a friendly and relaxed setting.<\/p>\n<p>These meetings are something that we all enjoy and look forward to. They also give us the opportunity to receive lively feedback from our users. In turn, fans enjoy a short vacation where they can relax, get to know new people, and learn useful things.<\/p>\n<p>You can\u00a0<a href=\"http:\/\/forum.kasperskyclub.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">join our fan club<\/a>, too. Active fans can get Kaspersky Lab products free, meet interesting people, and attend events such as the anniversary celebration we just enjoyed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Airports offer a lot of time for reflection. 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