{"id":5010,"date":"2015-08-13T04:43:38","date_gmt":"2015-08-13T08:43:38","guid":{"rendered":"https:\/\/me-en.kaspersky.com\/blog\/?p=5010"},"modified":"2019-11-15T15:24:26","modified_gmt":"2019-11-15T11:24:26","slug":"enhanced-privacy-kaspersky-2016","status":"publish","type":"post","link":"https:\/\/me-en.kaspersky.com\/blog\/enhanced-privacy-kaspersky-2016\/5010\/","title":{"rendered":"Private Browsing: Enhanced privacy core to new Kaspersky Lab product line"},"content":{"rendered":"<p>Over the past few weeks, you have more than likely seen our\u00a0<a href=\"https:\/\/me-en.kaspersky.com\/blog\/digital-amnesia-survival\/\" target=\"_blank\" rel=\"noopener\">research on Digital Amnesia<\/a>. It is also quite possibly that you may have forgotten it, given your affliction with\u00a0<a href=\"https:\/\/me-en.kaspersky.com\/blog\/digital-amnesia\/\" target=\"_blank\" rel=\"noopener\">Digital Amnesia<\/a>.<\/p>\n<p>OK \u2013 I admit, that wasn\u2019t a really good joke. I just couldn\u2019t resist. The fact of the matter is that we are becoming increasingly more dependent on our digital devices for remembering our vital information.<\/p>\n<p><a href=\"https:\/\/instagram.com\/p\/5cIRbVv0Jd\/\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/instagram.com\/p\/5cIRbVv0Jd\/<\/a><\/p>\n<p>The team at Kaspersky Lab knows that, they also know that our company\u2019s customers truly value their privacy, personal data, digital identity and personal finance are core concerns for our customers. No one wants to have any of these areas exposed to the wrong entity on the web.<\/p>\n<p><a href=\"https:\/\/twitter.com\/KasperskyME\/status\/608536875985338368With%20data%20breaches%20and%20hacks%20occurring%20daily,%20consumers%20need%20to%20feel%20safe%20and%20be%20protected%20no%20matter%20what%20device%20they%20are%20using%20to%20access%20the%20Internet%20for%20activities%20ranging%20from%20updating%20social%20networks%20to%20banking%20and%20shopping.With%20the%20launch%20of%20the%202016%20versions%20of%20Kaspersky%20Internet%20Security%20and%20Kaspersky%20Total%20Security,%20our%20team%20added%20in%20new%20feature%20to%20beef%20up%20users'%20privacy%20protection.%20This%20feature%20is%20called%C2%A0bPrivate%20Browsing\/b.&lt;blockquote%20class=%22twitter-pullquote%22&gt;&lt;p&gt;PrivateBrowsing:Newprivacyfeaturein@kaspersky2016products&lt;\/p&gt;&lt;a%20href=%22https:\/\/twitter.com\/share?url=https%3A%2F%2Fkas.pr%2FA9cS&amp;text=Private%2520Browsing%3A%2520New%2520privacy%2520feature%2520in%2520%40kaspersky%25202016%2520products%22%20class=%22btn%20btn-twhite%22%20data-lang=%22en%22%20data-count=%220%22&gt;Tweet&lt;\/a&gt;&lt;\/blockquote&gt;As%20you%20may%20know,%C2%A0a%20href=https:\/\/me-en.kaspersky.com\/blog\/big-brother-who-tracks-us-on-the-web\/the%20level%20of%20data%20that%20is%20collected%20on%20Internet%20users%20on%20a%20daily%20basis%20is%20quite%20frightening\/a%C2%A0and%20frankly%20alarms%20many%20of%20us.%20This%20fact%20itself%20is%20irritating,%20but%20the%20main%20concern%20is:%20what%20happens%20when%20this%20data%20collected%20by%20relatively%20'good'%20services%20falls%20into%20bad%20guys%20hands?With%20the%20new%20Private%20Browsing%20feature,%20Kaspersky%20Lab%20customers%20are%20able%20to%20have%20their%20data%20stay%20on%20their%20device%20and%20not%20shared%20with%20the%20Internet%20and%20gain%20reports%20when%20a%20website%20requests%20this%20data.%20This%20option%20is%20a%20plugin%20available%20for%20Firefox,%20Chrome%20and%20Internet%20Explorer.https:\/\/twitter.com\/KasperskyME\/status\/564340664532357120\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/twitter.com\/KasperskyME\/status\/608536875985338368<\/a><\/p>\n<p>With data breaches and hacks occurring daily, consumers need to feel safe and be protected no matter what device they are using to access the Internet for activities ranging from updating social networks to banking and shopping.<\/p>\n<p>With the launch of the 2016 versions of Kaspersky Internet Security and Kaspersky Total Security, our team added in new feature to beef up users' privacy protection. This feature is called\u00a0&lt;b&gt;Private Browsing&lt;\/b&gt;.<\/p>\n<blockquote class=\"twitter-pullquote\"><p>Private Browsing: New privacy feature in @kaspersky 2016 products<\/p><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fkas.pr%2FA9cS&amp;text=Private+Browsing%3A+New+privacy+feature+in+%40kaspersky+2016+products\" class=\"btn btn-twhite\" data-lang=\"en\" data-count=\"0\" target=\"_blank\" rel=\"noopener nofollow\">Tweet<\/a><\/blockquote>\n<p>As you may know,\u00a0&lt;a href=\"https:\/\/me-en.kaspersky.com\/blog\/big-brother-who-tracks-us-on-the-web\/\"&gt;the level of data that is collected on Internet users on a daily basis is quite frightening&lt;\/a&gt;\u00a0and frankly alarms many of us. This fact itself is irritating, but the main concern is: what happens when this data collected by relatively 'good' services falls into bad guys hands?<\/p>\n<p>With the new Private Browsing feature, Kaspersky Lab customers are able to have their data stay on their device and not shared with the Internet and gain reports when a website requests this data. This option is a plugin available for Firefox, Chrome and Internet Explorer.<\/p>\n<p>https:\/\/twitter.com\/KasperskyME\/status\/564340664532357120<\/p>\n<p>We feel that this feature will enable the user to have more control and safety as they peruse the Web. As always, the new editions of the Kaspersky Lab products will continue to catch the evil buggers trying to infect their users\u2019 devices.<\/p>\n<p>If you\u2019re interested in the products, you can try them out for free or purchase them straight from our site. A standard subscription \u2013 3-user licenses for a 1-year period \u2013 is $79.99 for\u00a0<a href=\"https:\/\/kas.pr\/fD3t\" target=\"_blank\" rel=\"noopener\">Kaspersky Internet Security<\/a>. A 5-user license for a 1-year period is $99.99 for<a href=\"https:\/\/kas.pr\/55BM\" target=\"_blank\" rel=\"noopener\">\u00a0Kaspersky Total Security.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past few weeks, you have more than likely seen our\u00a0research on Digital Amnesia. It is also quite possibly that you may have forgotten it, given your affliction with\u00a0Digital<\/p>\n","protected":false},"author":636,"featured_media":5011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,1485],"tags":[180,1039,880,407,898,43,1040,1038,97],"class_list":{"0":"post-5010","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-special-projects","9":"tag-kaspersky-internet-security","10":"tag-kaspersky-lab-2016","11":"tag-kaspersky-total-security","12":"tag-kis","13":"tag-kts","14":"tag-privacy","15":"tag-private-browsing","16":"tag-production","17":"tag-security-2"},"hreflang":[{"hreflang":"en-ae","url":"https:\/\/me-en.kaspersky.com\/blog\/enhanced-privacy-kaspersky-2016\/5010\/"},{"hreflang":"en-us","url":"https:\/\/usa.kaspersky.com\/blog\/enhanced-privacy-kaspersky-2016\/5820\/"},{"hreflang":"es-mx","url":"https:\/\/latam.kaspersky.com\/blog\/enhanced-privacy-kaspersky-2016\/6088\/"},{"hreflang":"es","url":"https:\/\/www.kaspersky.es\/blog\/enhanced-privacy-kaspersky-2016\/6741\/"},{"hreflang":"it","url":"https:\/\/www.kaspersky.it\/blog\/enhanced-privacy-kaspersky-2016\/6521\/"},{"hreflang":"ru","url":"https:\/\/www.kaspersky.ru\/blog\/enhanced-privacy-kaspersky-2016\/10134\/"},{"hreflang":"x-default","url":"https:\/\/www.kaspersky.com\/blog\/enhanced-privacy-kaspersky-2016\/9562\/"},{"hreflang":"fr","url":"https:\/\/www.kaspersky.fr\/blog\/enhanced-privacy-kaspersky-2016\/5356\/"},{"hreflang":"pt-br","url":"https:\/\/www.kaspersky.com.br\/blog\/enhanced-privacy-kaspersky-2016\/5611\/"},{"hreflang":"de","url":"https:\/\/www.kaspersky.de\/blog\/enhanced-privacy-kaspersky-2016\/6058\/"},{"hreflang":"ja","url":"https:\/\/blog.kaspersky.co.jp\/enhanced-privacy-kaspersky-2016\/8970\/"},{"hreflang":"ru-kz","url":"https:\/\/blog.kaspersky.kz\/enhanced-privacy-kaspersky-2016\/10134\/"},{"hreflang":"en-au","url":"https:\/\/www.kaspersky.com.au\/blog\/enhanced-privacy-kaspersky-2016\/9562\/"},{"hreflang":"en-za","url":"https:\/\/www.kaspersky.co.za\/blog\/enhanced-privacy-kaspersky-2016\/9562\/"}],"acf":[],"banners":"","maintag":{"url":"https:\/\/me-en.kaspersky.com\/blog\/tag\/kaspersky-internet-security\/","name":"kaspersky internet security"},"_links":{"self":[{"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/posts\/5010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/users\/636"}],"replies":[{"embeddable":true,"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/comments?post=5010"}],"version-history":[{"count":2,"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/posts\/5010\/revisions"}],"predecessor-version":[{"id":14932,"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/posts\/5010\/revisions\/14932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/media\/5011"}],"wp:attachment":[{"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/media?parent=5010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/categories?post=5010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/tags?post=5010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}