{"id":13472,"date":"2019-06-13T06:01:45","date_gmt":"2019-06-13T10:01:45","guid":{"rendered":"https:\/\/me-en.kaspersky.com\/blog\/earth-2050-update\/13472\/"},"modified":"2019-11-15T15:22:14","modified_gmt":"2019-11-15T11:22:14","slug":"earth-2050-update","status":"publish","type":"post","link":"https:\/\/me-en.kaspersky.com\/blog\/earth-2050-update\/13472\/","title":{"rendered":"Earth 2050: Visions of the future, today"},"content":{"rendered":"

Originally published in Eugene Kaspersky\u2019s blog<\/a><\/em><\/p>\n

You may have already heard about the big change<\/a> at our company last week. However, big changes are nothing new to us! Ever since we began 22 years ago, it\u2019s been nonstop change, change, change \u2014 and always for the better, naturally. Change has basically become our profession! Here\u2019s why\u2026<\/p>\n

If we didn\u2019t understand technology\u2019s development, that would hardly bode well for our future \u2014 and I\u2019m not talking about sales. I\u2019m saying, in that case, maybe no one would be around to buy our products in the first place!<\/p>\n

Joke \ud83d\ude42<\/p>\n

I\u2019m sure everything will work out just fine. Technology\u2019s changing the world for the better. Sure, new possibilities bring new risks, but it\u2019s always been that way.<\/p>\n

Our job is to recognize risks, remove them, and prevent them from arising again. Otherwise, defenses will always be a step behind attacks, which is no defense at all. In our industry, you need to be able to anticipate what cybervermin have in mind and set traps in advance. Actually, this ability has always set us apart from our competitors. Remember NotPetya<\/a> \u2014 one of the most infamous global epidemics of recent years? We caught it out proactively, without the need for any updates.<\/p>\n

We liked this idea \u2014 anticipating the future \u2014 so much, we decided to launch a social media project based on it, called Earth 2050<\/a>.<\/p>\n

\"Underwater<\/a><\/p>\n

What is Earth 2050? It\u2019s a totally open crowdsourcing (sorry for the trendy jargon) platform for looking into the future. By that I mean it\u2019s a place where anyone at all \u2014 be they a minister or a street sweeper \u2014 can share their vision of the future, in writing or painting or graphics or whatever. Or if you\u2019re not into clairvoyance yourself, you can Like and comment on the predictions of folks who are. There\u2019s something for everyone.<\/p>\n

So, why is all this openness so important?<\/p>\n

The future\u2019s difficult to predict. One person\u2019s attempts have a good chance of turning out to be off the mark \u2014 understandable and natural. But predictions about the future of many people \u2014 even if they\u2019re only partly accurate, and even if they\u2019re a bit sketchy or contradictory \u2014 add up to a lot more accuracy. It\u2019s a bit like the principle of machine learning. The more a machine learns, the better it\u2019s able to do something \u2014 in this case, predict the future.<\/p>\n

So far, nearly seven dozen visionaries have uploaded nearly 400 predictions to Earth 2050 \u2014 and some reeeaaal interestingly curious ones are in there, I have to say.<\/p>\n

There are prognoses from futurologist Ian Pearson<\/a>, astrophysicist Martin Rees<\/a>, venture capitalist Steven Hoffman<\/a>, architect and engineer Carlo Ratti<\/a>, writer James Kunstler<\/a>, blogger Isaac Arthur<\/a>, and lots of others.<\/p>\n

Just recently excellent American science fiction writer David Brin joined the project<\/a>. He envisages a future underpinned not by oil, but by phosphates<\/a>.<\/p>\n

Kaspersky folks uploaded many of the prophecies on Earth 2050. And me? Well, I\u2019ve predicted a virus-free future for almost 30 years, so it\u2019s not as if I don\u2019t have any experience in cyberdivination. Accordingly, I\u2019ve gotten involved with my own foretelling<\/a>.<\/p>\n\n

But Earth 2050 contains a lot more than just words. I love it when an idea can be seen, felt, and tasted. Well, we haven\u2019t yet learned how to reproduce taste on the site (give it time!), but everyone can look at the future as well as read about it.<\/p>\n

For example, there\u2019s Singapore in 2050<\/a>. Want to see a vision of Singapore a little earlier? There\u2019s also Singapore-2040<\/a>. Don\u2019t fancy Singapore? Check out the alternatives. The site has five dozen graphical depictions of cities around the world, from New York<\/a> to S\u00e3o Paulo<\/a>.<\/p>\n

\"S\u00e3o<\/a><\/p>\n

Oh, and by the way, this summer Earth 2050 will get a new, clearer, better, and more interesting design, even though the current version looks good. And I\u2019m not the only one who thinks so; juries in a dozen international competitions, including Red Dot<\/a>, agree!<\/p>\n

Finally, a number that especially pleases me: 71% of visitors to Earth 2050 are in the 18-to-35 age group. And they come from all over: the US, Russia, China, India, Great Britain, Hungary, France, Germany, Canada, and another 200 (!) countries, including East Timor and the Cook Islands.<\/p>\n

I\u2019ll just repeat that: young people all over the world!<\/em> Without dividing them into first and third worlds, without country, language, class, or property-owning borders. They\u2019re just looking into the future, interested in the changes in our lives. Folks who care about the future.<\/p>\n

And I\u2019m sure this is a signal that the future of humanity will turn out OK. Yes, I am still an optimist!<\/p>\n","protected":false},"excerpt":{"rendered":"

Eugene Kaspersky\u2019s thoughts on the latest updates to our Earth 2050 futurological project.<\/p>\n","protected":false},"author":13,"featured_media":13473,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1226],"tags":[2178,1707,1303,849,1902,862,321],"class_list":{"0":"post-13472","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-cyberimmunity","9":"tag-earth-2050","10":"tag-earth2050","11":"tag-future","12":"tag-futurology","13":"tag-predictions","14":"tag-technology"},"hreflang":[{"hreflang":"en-ae","url":"https:\/\/me-en.kaspersky.com\/blog\/earth-2050-update\/13472\/"},{"hreflang":"en-in","url":"https:\/\/www.kaspersky.co.in\/blog\/earth-2050-update\/15964\/"},{"hreflang":"en-us","url":"https:\/\/usa.kaspersky.com\/blog\/earth-2050-update\/17859\/"},{"hreflang":"en-gb","url":"https:\/\/www.kaspersky.co.uk\/blog\/earth-2050-update\/15998\/"},{"hreflang":"es-mx","url":"https:\/\/latam.kaspersky.com\/blog\/earth-2050-update\/14712\/"},{"hreflang":"es","url":"https:\/\/www.kaspersky.es\/blog\/earth-2050-update\/18648\/"},{"hreflang":"it","url":"https:\/\/www.kaspersky.it\/blog\/earth-2050-update\/17447\/"},{"hreflang":"ru","url":"https:\/\/www.kaspersky.ru\/blog\/earth-2050-update\/22892\/"},{"hreflang":"tr","url":"https:\/\/www.kaspersky.com.tr\/blog\/earth-2050-update\/6042\/"},{"hreflang":"x-default","url":"https:\/\/www.kaspersky.com\/blog\/earth-2050-update\/27285\/"},{"hreflang":"fr","url":"https:\/\/www.kaspersky.fr\/blog\/earth-2050-update\/11229\/"},{"hreflang":"pt-br","url":"https:\/\/www.kaspersky.com.br\/blog\/earth-2050-update\/11965\/"},{"hreflang":"pl","url":"https:\/\/plblog.kaspersky.com\/earth-2050-update\/10850\/"},{"hreflang":"de","url":"https:\/\/www.kaspersky.de\/blog\/earth-2050-update\/19445\/"},{"hreflang":"ru-kz","url":"https:\/\/blog.kaspersky.kz\/earth-2050-update\/18532\/"},{"hreflang":"en-au","url":"https:\/\/www.kaspersky.com.au\/blog\/earth-2050-update\/22782\/"},{"hreflang":"en-za","url":"https:\/\/www.kaspersky.co.za\/blog\/earth-2050-update\/22727\/"}],"acf":[],"banners":"","maintag":{"url":"https:\/\/me-en.kaspersky.com\/blog\/tag\/future\/","name":"future"},"_links":{"self":[{"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/posts\/13472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/comments?post=13472"}],"version-history":[{"count":12,"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/posts\/13472\/revisions"}],"predecessor-version":[{"id":14415,"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/posts\/13472\/revisions\/14415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/media\/13473"}],"wp:attachment":[{"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/media?parent=13472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/categories?post=13472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/me-en.kaspersky.com\/blog\/wp-json\/wp\/v2\/tags?post=13472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}