advertising

For centuries, advertising was fundamentally unidirectional. A company blasted out advertising and the public — actually, not a very predictable portion of the public — received it. That’s still the

When Facebook bought WhatsApp for a whopping $19 billion, there was no doubt that sooner or later the social media giant would try to recoup its money and turn WhatsApp into something

Social networks, online news outlets, media service providers, online shops — all of them offer high quality content, compared to the Internet of the past. To get to this quality,